We’re proud to share that Farmer Direct flours are now available at New Seasons Market stores across Oregon and Washington.
This new partnership marks an exciting step for our farmer-owned company — bringing our mission of “Flour We Can Trace. Farmers You Can Trust.” to one of the Pacific Northwest’s most beloved and values-driven grocery chains.
Every bag of Farmer Direct flour is Identity Assured, meaning you can trace it back to the Kansas farmers who grew it — farmers who are restoring the land through regenerative agriculture, building healthier soil, and helping reverse climate change from the ground up.
New Seasons shoppers will now find all four of our core flours on shelf:
- All-Purpose Flour – a versatile, everyday essential for all kinds of baking
- Whole White Wheat Flour – smooth, mild, and 100% whole grain
- Whole Red Wheat Flour – hearty, robust flavor and nutrition in every bag
- Heirloom Wheat Flour – made from heritage grains for exceptional taste and texture
The Pacific Northwest has long been a hub for baking innovation, and retail flour sales continue to grow as more home bakers and professionals seek better ingredients. In a category dominated by legacy brands, Farmer Direct is bringing something different — transparency, traceability, and real connection to the people who grow the grain.
We pay our farmers a premium for their wheat, share a portion of our profits with them, and work directly with family farms to grow regeneratively. It’s a system built on fairness, stewardship, and flavor — and we’re honored that New Seasons is helping share that story with their shoppers.
Find Farmer Direct flours in the Baking aisle at your local New Seasons Market — and bake something you can feel good about.