We’re excited to announce that Farmer Direct flours are now available at Roche Bros. and Brothers Marketplace stores across Massachusetts.
Roche Bros. has been a household name in the Boston area for decades, celebrated for its fresh, high-quality foods and commitment to community. Their neighborhood-style stores make grocery shopping feel personal. Brothers Marketplace, their newer concept, brings a modern spin on the local market — highlighting seasonal ingredients, specialty products, and everyday essentials that shoppers can feel good about.
That makes both banners a natural home for Farmer Direct. Our flours are Identity Assured® and fully traceable back to American family farmers. Every bag tells the story of where your flour comes from, while directly supporting the farm families who grew it.
What’s on shelf:
- All-Purpose Flour — our best-selling pantry staple, perfect for cookies, quick breads, and everyday baking
- Heirloom Wheat Flour — made from Turkey Red Wheat, an heirloom grain often easier to digest for gluten-sensitive consumers
This placement is a meaningful step forward for Farmer Direct,” said Ben Mantooth, VP of Retail Sales & Marketing. “We’re thrilled to partner with retailers like Roche Bros. and Brothers Marketplace who share our belief that shoppers deserve transparency and connection to the farmers behind their food. Every purchase of our flour is a direct investment in American family farmers.”
With this launch, New England families will now have easier access to flour that’s both delicious and deeply rooted in American agriculture. Whether you’re baking for a weeknight dinner or a weekend celebration, these flours bring a story of traceability, sustainability, and trust straight to your kitchen.
Find Farmer Direct at a Store Near You
Look for us in the baking aisle at your local Roche Bros. or Brothers Marketplace.