NEW CAMBRIA, Kan. – Farmer Direct Foods, a leading producer of regeneratively grown and artisan-quality grain-based products, is pleased to announce the promotion of Keaton Hale to the role of Vice President of Operations.
Hale, a fourth-generation miller, has been a valuable asset to Farmer Direct Foods since his appointment as Plant Manager in May 2022. Prior to joining Farmer Direct, Hale held the position of Mill Superintendent at Grain Craft in Pendleton, Oregon. There, he was responsible for overseeing daily operations, ensuring safety and quality, and implementing continuous improvement strategies at the mill.
“Keaton is a natural leader and has made a significant impact from the day he joined the company,” said Tim Webster, CEO of Farmer Direct Foods. “He is a fourth-generation flour miller with deep roots in milling and we are lucky to have him on our team. He combines his professional experience, remarkable instincts, and can-do attitude to push us all to be better every day. I’m grateful for Keaton and look forward to working alongside him as we grow Farmer Direct Foods towards its full potential.”
In his new role, Hale will maintain responsibility for the overall management and direction of the mill operations, including daily production, personnel, and efficiencies. In addition, he will play a strategic role in the development and implementation of capital improvement projects throughout Farmer Direct Foods’ milling operation in New Cambria, Kansas.
“I am excited to carry-on my family’s legacy and continue driving our mill operations forward here at Farmer Direct Foods,” said Hale. “I see immense potential in this company and its ability to be a force for good in the industry.”
Born and raised in Salina, Hale graduated from Kansas State University with a degree in Milling Science and Management.
About Farmer Direct Foods
Founded in 2022, Farmer Direct Foods produces premium, whole grain flours that are regeneratively farmed, ground, milled, and sold with intention and integrity. Our flours can be traced straight back to our wheat fields and are minimally processed to preserve the natural nutrition and complete character of the grain. At Farmer Direct Foods, we are leading a return to wholesome ingredients that are deeply flavorful and transcendently better, while also creating products that are good for consumers, farmers, and the earth. Learn more at www.farmerdirectfoods.com.