Farmer Direct Foods flour bags in front of Gelson's Markets storefront

Discover Farmer Direct Flours, Now at Gelson’s Markets

Exciting news for Southern California bakers! Farmer Direct Foods’ artisan quality regenerative baking flours are now available at Gelson’s Markets. Gelson’s shoppers can find our All-Purpose Flour and Whole White Wheat Flour across all store locations starting October 5, 2023.

With nearly 30 service-oriented grocery stores in upscale Southern California neighborhoods, Gelson’s has been a staple for those who seek the best in food for over 70 years.

At Gelson’s, quality is a tradition. Their team of buyers scours local markets daily for the freshest produce, finest meats, and top-notch seafood. They offer a diverse selection of globally-sourced products to meet every customer’s needs, making your shopping experience unforgettable. Their goal is to provide a supermarket experience equal to that of top restaurants, with exceptional customer service and the highest quality.

Now, in partnership with Farmer Direct Foods, Gelson’s Markets is taking another step toward ensuring their customers receive the best. As we enter the holiday baking season, you can find our premium regenerative baking flours on their shelves, a testament to their commitment to quality and sustainability.

“As part of Gelson’s continuing commitment to bringing products to our customers that are both good-tasting and better for sustainability, I am proud of our new partnership with Farmer Direct,” said Gelson’s Category Manager, Gretchen Johnson. “Their flour is regeneratively farmed for lower impact on the environment, minimally processed, with practices that improve soil health. We look forward to Gelson’s customers trying the flour during the upcoming busy holiday baking season.”

Our regenerative agriculture approach, emphasizing soil health and water conservation, aligns perfectly with the values of both Farmer Direct Foods and Gelson’s. As our CEO, Tim Webster, puts it, “We’re excited to be a part of Gelson’s commitment to quality and sustainability. Together, we can make a real impact on the future of food by bringing consumers new products made with regenerative agriculture.”

So, as you prepare for your holiday baking, remember that you can now bake with purpose, all thanks to Farmer Direct Foods at Gelson’s Markets. Join us in celebrating sustainable baking this season!