Sprouts Farmers Market storefront

Farmer Direct Foods Launches at Sprouts Farmers Market

We are thrilled to announce that Farmer Direct Foods has launched in Sprouts Farmers Market stores across the country. This marks our first national retail partnership, and we couldn’t be more excited about the expansion of our brand!

After launching into Smart & Final and Balls Food Stores last year, we are proud to put the Farmer Direct Foods brand in more than 650 doors across the United States, including Sprouts Farmers Market. Our launch includes four different SKUs, all of which will be available in the “New for You” innovation centers at all 370+ Sprouts locations across the United States.

More about the Farmer Direct products now available at Sprouts:

  • All-Purpose Flour: Our All-Purpose Flour is a great option for shoppers who prefer to use natural ingredients in their baking. This flour is milled closer to the bran coat to deliver superior flavor and sifted for purity.
  • Heirloom Wheat Flour: Our Stone-Ground Heirloom Wheat Flour is made with Turkey Red wheat, a heritage grain that predates modern breeding. Expertly stone-ground to retain all the nutrients and protein, this flour offers a robust “wheaty” flavor profile and a finer texture than traditional whole wheat flour. Additionally, many people find heirloom grains to be more easily digestible than conventional modern wheat.
  • Whole White Wheat Flour: Our Stone-Ground Whole White Wheat Flour is the perfect choice for consumers looking for a healthier flour option that doesn’t compromise on taste. This flour is stone-ground to provide the natural nutrition of traditional whole wheat, with a lighter color, softer texture, and naturally sweet flavor.
  • Whole Red Wheat Flour: Our Whole Red Wheat Flour is a versatile, high-protein flour that is perfect for a variety of baking applications. Its rich, nutty flavor and chewy texture add depth and character to any recipe. Like all of our products, this flour is made with regenerative wheat grown by Kansas farmers.

Sprouts Farmers Market is one of the largest and fastest-growing specialty retailers of fresh, natural, and organic food in the United States, with approximately 380 stores in 23 states. The partnership with Sprouts marks our continued expansion and upward trajectory as the regenerative agriculture leader continues to find mass market availability with retailers looking to meet consumers’ demand for a more sustainable and transparent supply chain.

To celebrate the launch, we will be offering a “Buy One, Give One” coupon that you can use to try our products and share them with a friend or family member. We encourage you to visit your local Sprouts Farmers Market location and pick up one of our products today.

Thank you for your support and for choosing Farmer Direct Foods! We look forward to continuing to provide you with high-quality, sustainable products that you can feel good about.